Starting a small business in Denver is an exciting journey. With a thriving economy, strong support for entrepreneurs and a diverse population, the Mile High City offers a welcoming environment for small business success. But before you open your doors, you’ll need a solid business plan. Whether you're starting a food truck in RiNo, a boutique in Arvada or a mobile dog grooming service in Littleton, a well-written business plan helps you stay focused, secure funding and map your growth.

Here’s how to write a business plan for your small business in Denver.

 

Executive Summary

Start with a high-level overview of your business. Include your business name, location, mission statement and a brief description of what you do. If you’re applying for a loan or grant in Colorado, highlight your funding needs and how you’ll use the money.

Mention how your business fits into the local landscape. For example, if you’re opening a green cleaning company, highlight Denver’s commitment to sustainability and environmental goals.

 

Business Description

Provide more detail about your business structure, for example, if it’s a sole proprietorship, LLC, etc., the type of products or services you’ll offer and your goals. Explain why you’re starting this business and how it meets a need in the community.

Include demographic information relevant to your neighborhood. For example, if you're opening in Capitol Hill, you might reference the area's high population density and walkability as part of your target market strategy.

 

Market Research

This section is important. Outline your target market, industry trends and competitor analysis. Show you understand the local market and have done your homework.

Use sources like the Denver Metro Chamber of Commerce or Colorado Small Business Development Center to back up your data with local stats.

 

Organization and Management

List the owners, leadership team and their roles. Include brief bios, relevant experience and qualifications. If your business is hiring locally, emphasize your plan to support job growth in Denver.

 

Products or Services

Describe what you’re selling or the services you’re offering. Include any pricing models, product lifecycle information and what makes your business stand out.

If you’re sourcing locally—like using Colorado-grown produce or Denver-based vendors—highlight that. Consumers value “shop local” principles.

 

Marketing and Sales Strategy

How will you reach your customers? Outline your sales funnel, social media strategy, advertising plans and promotions. Consider local strategies like partnering with community events or advertising in local publications like Westword.

 

Funding Request

If you’re seeking financial support, specify how much funding you need and how it will be used. Break it down by expenses like equipment, property improvements or initial marketing.

Credit unions, like us, offer business loans and business resources designed specifically for small business owners in Colorado.

 

Financial Projections

Include projected income statements, balance sheets and cash flow statements for at least the next three years. This shows lenders and investors that you’ve thought through the numbers.

 

Appendix

Use this section for supporting documents like resumes, permits, lease agreements and market studies.

A well-crafted business plan can be the difference between a great idea and a successful business. It keeps you on track, helps you measure progress and shows potential lenders or investors that you’re serious. In Denver’s growing economy, the opportunity is there—your business plan is the map to get you there.

For more information, examples and templates of business plans, visit the U.S. Small Business Administration’s website for a complete guide.

If you’re ready to take the next step, we’re here to help with business banking solutions like business checking accounts and business credit cards, and we have the financing options tailored to small local businesses.